Maguire Solicitors
Brand identity
Illustration
Brochure
Social Assets
Maguire Solicitors are one of Glasgow's premier law firms, specialising in Immigration and Asylum Law.
Maguire’s required a brand refresh and expansion on their current marketing assets. By making some minor alterations to the typeface, creating a new pattern from their current logomark, and adding some supporting character illustrations, we brought an updated look and expanded their brand identity.
These new elements were carried over to their social media presence, highlighting client testimonials and the varied services they provide.
Project approach
I was approached by Maguire Solicitors to help them expand on their current brand identity. After a little discussion, we decided that only minor adjustments were required to alter the logo and typeface.
Additional Assets
To expand on the branding, we explored creating patterns with the logomark that could be used across branded assets. The logomark was used for background patterns, and individually as graphic assets for social media posts.
Finally, Maguires’ requested the development of some character illustrations that would accompany elements of their marketing. We created some diverse characters to reflect their client base, and made sure they were coloured to compliment the brand style.
