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G52 Botanical Vodka

Animation
Motion Graphics
Illustration
Social Assets

G52 Botanical Vodka is handcrafted at The Glasgow Distillery with 100% natural ingredients with no artificial flavours, sweeteners or colourants.

Working with The Glasgow Distillery for the launch of their new Botanical Vodkas, we developed a series of short animated ads to work across their social channels. The first two expressions in the G52 Botanical Vodka range are G52 Fresh Citrus and G52 Rich Coffee.

www.glasgowdistillery.com

Project approach

To mark the launch of their new G52 Botanical Vodka, a simple and punchy animated ad was required to help highlight those unique flavours. By using elements from the bottle design paired with descriptive key words, we created a series of motion graphics that featured these ingredients and also some cocktail serving suggestions.

The animations were then rolled out across social media channels, forming the main part of the content communication with consumers.

G52 Citrus Bottle Serve
G52 Coffee Smooth
Client Comments

Sebastian Bunford-Jones

Marketing Manager

Paul was able to take our brief and really translate this into a series of eye-catching gifs and digital content which developed our range of brand assets immensely. The turnaround, communication and collaboration was excellent, allowing us to quickly produce high-quality content which aided our product launch campaign.

Furthermore, we were able to take the assets that PSD produced and build these into long-term brand assets which we used across a number of supporting mediums, including print.