Brawsome Bagels

Brand identity
Menu design
Motion graphics

Brawsome Bagels create delicious, hand-made bagels baked fresh in-house from their Partick based kitchen and shop.

Using locally-sourced ingredients to create their uniquely flavoured bagels, Brawsome Bagels offer a delicious menu of hot and cold filled bagels with mouth-watering fillings and brawsome flavour combinations.

Within their first year of trading Brawsome have had a hugely positive response from local residents, food critics and bloggers, quickly giving them a reputation for quality goods and service.

Project approach

Brawsome approached me for help to further develop their existing brand style, which was close to what they wanted but needed that extra push. After a few rounds of further research and development, an updated bagel character and wordmark was created, influenced by 1930s animated characters and Americana graphic styles.

To further the brand style, we devised a typically Scottish “Ye Want Some?” tagline that was transferred to additional brand assets to be used across packaging and merchandise.

You can find out more about conception of the Brawsome Bagels name on their website.

Client Comments

Ian Brooke


Working with Paul has been a dream. Paul interpreted the brief for our branding and nailed it immediately. He gave us a multitude of working logos, colours and slogans which we have adopted and which really convey our brand and story. His expertise has made the whole process a smooth and enjoyable one. We maintain a working relationship with him for this reason.